Marseille's Art Season: Beach Atmosphere Over Art Spaces
In the south of France, two art fairs, Art-O-Rama and Système, presented contrasting perspectives on the exhibition experience as George Macbeth notes that the vibe leaned more towards the beach than the galleries. Held in Marseille, a city attracting the aspiring 'creative class', the fairs showcased different focuses; Art-O-Rama emphasized emerging galleries, while Système typically highlighted more established artists. However, both struggled against the seductive pull of the Mediterranean coast. Macbeth's diary, featured in Ocula Magazine, reveals that the real excitement of Marseille's art season was found outside traditional venues, with many attendees drawn to the beach. This trend illustrates the difficulties art fairs face in captivating audiences amid the lifestyle allure of southern France.
Key facts
- Two art fairs, Art-O-Rama and Système, took place in Marseille at the end of summer.
- George Macbeth wrote a diary reflecting on the fairs for Ocula Magazine.
- The atmosphere was at the beach, not in the art spaces.
- Marseille is described as a magnet for the aspirational 'creative class'.
- The fairs offered rival takes on the exhibition experience.
- The report was published on Ocula Magazine.
- The article is part of a spotlight feature on Marseille's art season.
Entities
Artists
- George Macbeth
Institutions
- Art-O-Rama
- Système
- Ocula Magazine
Locations
- Marseille
- France