Mariane Farias Designs Modular Brand Identity for Relocation Platform Mobilli

Graphic designer Mariane Farias has created a modular brand identity for Mobilli, a platform that reframes residential relocation as a continuous architectural journey rather than a disruptive reset. The identity centers on an interlocking puzzle-like unit that never appears alone, always linking to prior forms while leaving room for future iterations. Diagonal compositions cut across layouts to convey perpetual movement, and the palette combines warm paprika orange and earthy clay brown with baby blue and light oak for domestic warmth. Typography carries the architectural tone: a geometric sans-serif logotype with balanced tracking and wide apertures, paired with a high-contrast serif for editorial headlines such as "MOBILIDADE RESIDENCIAL COM CURADORIA ARQUITETÔNICA." Vector construction drawings document the emblem's circular arcs and rectangular anchors, which align into an infinitely repeatable tessellation. Print collateral extends the system: heavy textured paprika paper stocks carry blind debossed and embossed versions of the emblem on business cards, while paired cards use sharp diagonal divisions in baby blue and cream. Large-format street posters and bus shelter advertising feature arched window grids framing architectural photography, placing the identity in urban space. The project is documented on Behance.