Mariane Farias Creates Brand Identity for Montreal Architecture with Circular Window Motif
Mariane Farias created a sleek brand identity for Montreal Architecture, a studio recognized for its prominent circular window designs. This branding incorporates a round logo featuring cutouts that symbolize the sharp angles of buildings, crafted using precise vector points and 45-degree angles. The color scheme consists of vibrant canary yellow, rich black, and soft grey. Tangible materials include yellow presentation boxes, robust business cards with blind debossed logos, and sturdy black envelopes with striking yellow zipper pulls. Architectural publications showcase Swiss Smyth-sewn binding with yellow thread. The branding also encompasses blueprint mailing tubes, black cotton tote bags, and letterhead watermarks that evoke structural grids. The entire project can be viewed in Mariane Farias's portfolio.
Key facts
- Mariane Farias designed the brand identity for Montreal Architecture, an architecture studio based in Montreal, Canada.
- The studio's physical structures feature large circular window apertures as a signature spatial element.
- The brand identity uses a circular emblem with silhouette cuts that evoke angular building corners, defined by precise vector nodes and 45-degree angles.
- The color palette consists of bright canary yellow, deep black, and light grey paper.
- Physical collateral includes yellow presentation boxes with custom circular die-cut perforations, thick business cards with blind debossed logos, and heavy black envelopes with bright yellow pull-strip zipper tears.
- Architectural monographs feature exposed Swiss Smyth-sewn binding with yellow thread along the spine.
- The visual system extends to blueprint mailing tubes with screenprinted graphics on kraft cardboard cylinders and black cotton tote bags with bright yellow straps.
- Dot matrix grid patterns repeat across letterhead watermarks, referencing structural layout grids and floorplan modularity.
Entities
Artists
- Mariane Farias
Institutions
- Montreal Architecture
Locations
- Montreal
- Canada