Maria McManus Debuts Spring/Summer 2027 Collection at Paris Fashion Week
During Paris Fashion Week, designer Maria McManus, originally from Dublin and now based in New York, unveiled her spring/summer 2027 collection in a Le Marais showroom. This collection draws inspiration from a two-week summer journey across Ireland and the works of Edna O'Brien. McManus established her brand in 2020, emphasizing biodegradable materials and minimizing water consumption. Production takes place in New York, Portugal, Poland, and China, affected by US tariffs. The fabrics used include organic cotton sourced from India, French Dentelle de Calais-Caudry lace, Italian knitwear yarns, and recycled silk from Japan. This year, her direct-to-consumer sales have nearly doubled, with a 45% return rate, mainly from coastal US areas and Texas, as she seeks to expand her European market.
Key facts
- Maria McManus showed her spring/summer 2027 collection during Paris Fashion Week in a Le Marais showroom.
- The collection was inspired by a two-week, 2,200km drive along Ireland's Wild Atlantic Way from Cork to Donegal.
- Edna O'Brien's novels The Country Girls and The Lonely Girl informed the collection's more glamorous pieces.
- McManus founded her namesake brand in 2020 after working for Tory Burch and Club Monaco.
- Production is spread across factories in New York, Portugal, Poland and a small knitwear unit in China, a response to US tariffs and duties.
- All lace is certified Dentelle de Calais-Caudry, made in northern France on Leavers looms.
- Direct-to-consumer revenue nearly doubled this year, with a return rate of about 45 per cent.
- The brand's first collection sold in Texas, and it now works with shops in Austin, Houston and Dallas.
Entities
Artists
- Maria McManus
- Edna O'Brien
Institutions
- Tory Burch
- Club Monaco
- Monocle
- Dentelle de Calais-Caudry
Locations
- Dublin
- Ireland
- New York
- United States
- Paris
- France
- Le Marais
- Wild Atlantic Way
- Cork
- Donegal
- Portugal
- Poland
- China
- India
- Italy
- Japan
- Los Angeles
- San Francisco
- Texas
- Austin
- Houston
- Dallas
Sources
- Monocle —