Marc Morro's Design Theory: Clarity Through Construction

Marc Morro, a designer from Mallorca who is currently based in Barcelona, has established a Design Theory focused on synthesis, construction, and communication. Although he initially came from an advertising background, his practical work emphasizes structural logic rather than decorative aesthetics. Notable creations like the Silla K2 chair and Manolito stool, which are now being produced for Hay, showcase their assembly through exposed joints and sections. His design process begins by examining construction methods before the final form is defined, thus clarifying the object's story. Prototyping plays a crucial role, transforming client discussions from presentations to hands-on interactions. Morro's versatile approach caters to various brands, evident in his collaborations with Sancal, Teulat, and Nanimarquina. He asserts that the essence of design is revealed through the act of making, with clear construction offering a radical perspective. The article is authored by Mario Alessiani, who leads a design studio serving clients like Umbra, Fabbian, and Axolight, and also teaches at the University of Camerino, IED Rome, and Sichuan Normal University.