Marc Jacobs Beauty Returns After Four-Year Hiatus with NYFW Relaunch Party at Sartiano's

Marc Jacobs Beauty is back on shelves for the first time since 2021, with the designer celebrating the relaunch during New York Fashion Week's Spring/Summer 2027 season. An exclusive soiree at Sartiano's brought together Patrick Ta, Romy Mars, the Kalogeras Sisters, Erin Parsons, Manny Gutierrez, Tianna Robillard, Danielle Marcan, Aditya Madiraju, Vanessa Nicole Stern, Leilani Green, and Sarah Cuervo, who tried swatches of the Born Star eyeshadow and Joystick blush. Jacobs told CULTURED he wanted to start fresh with a new outlook and attitude while honoring what made the line beloved. He described his first foray into beauty as a privilege, noting few American or living designers participate in their own beauty brands, and said the line's popularity convinced him he belongs in the space. The relaunch follows talks with Coty, which already partners with Jacobs on fragrance. Jacobs cited Thomas de Kluyver as his makeup artist and named Rachel Sennott as the first person outside his team to publicly wear the new line, at the Met Gala. He said the Born Star eyeshadows are his favorite product, praising the eyelid as a canvas for self-expression, and described beauty and fashion as inseparable forms of storytelling. He also called rule-breaking—like using lipstick on eyelids—exciting, and framed the ritual of choosing makeup and fragrance as the essence of luxury.