Manifiesto's Peko-Peko Branding Fuses Kawaii and Mexican Cariño in a 3D Character Universe

The Peko-Peko branding, developed by the Mexico City studio Manifiesto, showcases a delightful set of 3D mascots, with a standout pink axolotl wearing a flower crown and a cute cross-body bag. Their tagline, "Mexicute is a mood," reflects how Peko-Peko blends the charm of Japanese culture with vibrant Mexican influences. Alongside the axolotl are a cat and a frog, designed for use on caps, packaging, and print. The playful color palette includes bubblegum pink, grape purple, mint green, peach, and lime, all presented in soft 3D designs. The wordmark features bold, lowercase balloon letters in two styles: one in puffy white with a purple gradient and another in pink glitter with a purple outline.