Manchester City Women Unveils Distinct Brand Identity by Nomad Studio
Manchester City Women has become the inaugural Women's Super League club to establish a separate brand and identity from its male counterpart. Developed by Nomad, this fresh visual identity is rooted in comprehensive research indicating that the female audience is markedly different from the male one, pinpointing three primary fan demographics. This rebranding initiative comes on the heels of the team’s remarkable double victory in the 2025/26 season, as noted by marketing director Sally Sheppard. The new design incorporates a monogram featuring M, C, and W, which can be adapted in various colors, accompanied by the slogan 'It takes a city.' The implementation will be phased, with retail options launching shortly. Nomad has a history of branding work for the FA Women's Super League and others.
Key facts
- Manchester City Women is the first WSL team to have a distinct brand identity.
- The rebrand was created by Nomad Studio.
- The decision was based on research showing the women's team audience differs from the men's.
- The women's-first fans are predominantly women, younger, families, and likely LGBTQ+.
- The team's historic double in 2025/26 season (league and FA Cup) prompted the rebrand.
- The new identity includes a monogram combining M, C, and W, described as 'made of light'.
- The tagline is 'It takes a city'.
- Nomad has previously rebranded the FA WSL in 2017.
- The crest remains central, but a more vibrant colour palette will be used.
- Retail options are coming soon.
Entities
Artists
- Sally Sheppard
- Natalie Doto
Institutions
- Manchester City Women
- Nomad Studio
- Women's Super League
- FA Women's Super League
- FA Premier League
- Hackney Laces
- Football Manager
- It's Nice That
Locations
- Manchester
- United Kingdom
- London