Maison Margiela's 'Anonymity' FW26 Film Stars Rebecca Hall as a Masked Double

Maison Margiela has introduced Anonymity, an audiovisual initiative for its Fall–Winter 2026 collection, helmed by director Thibaut Grevet and featuring actress Rebecca Hall. This film, designed as a psychological thriller, centers around a masked character who serves as a doppelgänger, probing the theme of identity with the inquiry, "Who are you?" Grevet's inspiration stems from 1970s Italian genre films, complemented by a score from Senjan Jansen that echoes Goblin's style. Anonymity pays homage to the brand's longstanding association with masks, dating back to its inaugural show in 1988. The FW26 presentation in Shanghai showcased models adorned in masks and emphasized the use of repurposed materials. Previous cinematic endeavors from Margiela include A Folk Horror Tale (2021) and Cinema Inferno (2022), with the masked figure's identity remaining elusive.