Maggie Walsh on Fandom, Honesty, and Building Teams
In an interview featured in PRINT Magazine, Maggie Walsh, the Head of Strategy at the digital and social agency GLOW, offers her personal reflections. With a robust background spanning over 15 years in advertising, television, and music, Walsh has collaborated with notable brands such as Oreo, Coca-Cola, HBO, Paramount+, Absolut, and Johnnie Walker. She recounts her beginnings in creativity, which started with fan sites dedicated to Mariah Carey, paving the way for her marketing journey. Walsh contemplates her views on regret, heartbreak, and the importance of team success, likening herself to a character from Mean Girls portrayed by Amy Poehler. Additionally, she expresses her disbelief in an afterlife and candidly discusses her strengths, including her rapid judgment and straightforwardness. This interview is part of PRINT Magazine's 'What Matters' series that highlights creative professionals.
Key facts
- Maggie Walsh is Head of Strategy at GLOW, a digital and social agency.
- She has over 15 years of experience in marketing at ad agencies, TV networks, and record labels.
- Her clients have included Oreo, Coca-Cola, HBO, Paramount+, Absolut, and Johnnie Walker.
- She was inspired to pursue marketing by creating fan sites for Mariah Carey as a kid.
- She prefers focusing on making choices right rather than agonizing over regret.
- She channels sadness or rage into doing something nice for someone else.
- She celebrates team accomplishments, comparing herself to Amy Poehler in Mean Girls.
- She does not believe in an afterlife and values making the most of time together.
Entities
Artists
- Maggie Walsh
- Mariah Carey
- Amy Poehler
Institutions
- GLOW
- PRINT Magazine
- Oreo
- Coca-Cola
- HBO
- Paramount+
- Absolut
- Johnnie Walker