M — N Associates Designs LÔCÔ Art Market Identity as a Cardboard Shipping Package
LÔCÔ Art Market, a temporary venue in Ho Chi Minh City that connects local brands and independent creators, features a visual identity crafted by M — N Associates. The design portrays the market as an energetic factory, utilizing raw cardboard textures and packing tape to establish a "ready-to-ship package" theme. A monospaced typographic grid enhances the stacked-box logo and handwritten elements, striking a balance between order and spontaneity. This adaptable visual framework is suitable for both digital and physical environments. The initiative focused on collaboration with a design-oriented client team, embracing innovative ideas while ensuring meticulous execution, aiming to engage design-savvy consumers and highlight Vietnamese creative spirit in a lively, community-centric atmosphere.
Key facts
- M — N Associates designed the LÔCÔ Art Market identity
- LÔCÔ Art Market is a collaborative pop-up platform in Ho Chi Minh City
- The identity is anchored around a "ready-to-ship package" concept
- Design elements include raw cardboard textures, high-visibility packing tape and layered shipping labels
- A rigid monospaced typographic grid is paired with stacked-box logo letterforms and handwritten marks
- The system had to scale across digital touchpoints, vendor booths and large-scale physical event spaces
- The client team is entirely art-and-design-focused, requiring flawless execution
- The project aims to celebrate Vietnamese creative energy and target design-conscious consumers and supporters of local craft
Entities
Institutions
- M — N Associates
- LÔCÔ Art Market
Locations
- Ho Chi Minh City
- Vietnam