LVMH and Kering Reinstate Model Protection Charter with Minimum Age 18

Key facts

• LVMH and Kering have reinstated and updated their charter for model working conditions, respect, and protection.
• Both companies now require a minimum age of 18 for any model posing in a photoshoot or walking in a show.
• Kering had already announced the age 18 policy in 2019; LVMH's previous commitment was a minimum age of 16, made in 2017.
• The charter includes an explicit non-discrimination policy, which Kering confirmed was previously implicit.
• It prohibits gender-based and sexual violence, including harassment (verbal or physical) and inappropriate jokes or gestures.
• The signatories committed to fair and equitable remuneration in line with local professional practices and rate scales.
• Minimum model sizing is set at EU 34 (US 2) for women and EU 44 (US 34) for men.
• Models must have access to healthy food and beverages on shoots and at shows, and brands must provide healthy eating information.
• Agencies must disclose legal working hours to ensure adequate rest breaks and provide training for career transitions.
• Nudity guidelines require a reserved changing zone and robing, and prohibit leaving nude or partially nude models alone with a production team member or photographer; Kering clarified no dedicated chaperone is required as all models will be over 18.
• The charter includes clear pathways for complaints and reports of inappropriate behavior.
• Kering reiterated its commitment to women through the Kering Foundation, established in 2008, which combats gender-based violence against women and children.
• In 2025, LVMH joined Safe Spaces, a program focused on domestic and sexual violence, to support its employees.