Luxury Watch Brands Partner with Formula 1 Teams for 2024 Season
Several luxury watchmakers have introduced new timepieces in partnership with Formula 1 teams for the 2024 racing season. TAG Heuer serves as the official timekeeper, while IWC has released two limited-edition watches developed with Mercedes driver George Russell. Breitling has formed a new alliance with Aston Martin, marked by a titanium Navitimer edition. H Moser & Cie offers a sporty model for Alpine team drivers, and Richard Mille continues its long-standing collaborations with Ferrari and McLaren, featuring advanced materials and technical designs. These partnerships highlight the ongoing relationship between high-end watchmaking and motorsport.
Key facts
- TAG Heuer is the Official Timekeeper for Formula 1
- IWC launched two limited-edition watches with George Russell, limited to 1063 pieces
- Breitling announced a partnership with Aston Martin, producing a titanium Navitimer limited to 1,959 units
- H Moser & Cie created the Streamliner Alpine Drivers and Mechanics Edition with a blue steel case
- Richard Mille partners with Ferrari and McLaren, featuring Carbon TPT cases
Entities
Institutions
- TAG Heuer
- IWC
- Breitling
- H Moser & Cie
- Richard Mille
- Aston Martin
- Mercedes
- Ferrari
- McLaren
- Alpine