ARTFEED — Contemporary Art Intelligence

Luura Cliff Hotel on Paros Opens with 55-Artist Collection

architecture-design · 2026-08-28

The Khoury family's Vivium brand has launched its inaugural property, Luura Cliff, a 39-suite hotel overlooking Agia Eirini Bay on the western side of Paros, marking Morgans Originals' first venture in Greece. This hotel showcases the creations of 55 artists, seamlessly incorporating art into both its suites and communal areas, all with views of Antiparos. Sophie Khoury highlighted the parallel evolution of architecture, interiors, and artistic elements. Collaborating with Elastic Architects and Lambs and Lions, curator Artemis Baltoyanni played a key role in the design process. The art initiative, in partnership with the Elie Khouri Art Foundation, features pieces by Francesco Clemente, Tschabalala Self, among others. Upcoming developments include Paros Sand in 2028 and Luura Athens in Koukaki.

Key facts

  • Luura Cliff is a new 39-suite hotel above Agia Eirini Bay on Paros's western coast.
  • It is the first destination for the Khoury family's hospitality brand Vivium.
  • It marks the Greek debut for Morgans Originals, a collection of boutique properties under the Ennismore umbrella.
  • Works by 55 artists are featured, drawn from private collections and new commissions.
  • Sophie Khoury is Vivium's head of hospitality.
  • Curator Artemis Baltoyanni joined the project.
  • Elastic Architects and Lambs and Lions were involved in design.
  • Tschabalala Self's 'Leda' is a notable artwork in the collection.
  • Future projects include Paros Sand at New Golden Beach in 2028 and Luura Athens in Koukaki.

Entities

Artists

Institutions

  • Vivium
  • Morgans Originals
  • Ennismore
  • Elastic Architects
  • Lambs and Lions
  • Elie Khouri Art Foundation

Locations

  • Paros
  • Greece
  • Agia Eirini Bay
  • Antiparos
  • Mykonos
  • Kos
  • Berlin
  • Athens
  • Koukaki
  • New Golden Beach

Sources