Lune Café & Bakery Brand Identity by Ashida Hydrose
Graphic designer Ashida Hydrose has created a comprehensive brand identity for Lune Café & Bakery, centered on a custom wordmark that blends rounded curves with geometric precision. The design system uses a refined cobalt blue against warm neutral cream, avoiding conventional cafe motifs. The identity extends across packaging, digital menus, and signage, with tactile materials like uncoated paper and recycled cardboard. Developed with Adobe Illustrator and Photoshop, the project demonstrates how custom typography can shape a dining atmosphere.
Key facts
- Brand identity designed by Ashida Hydrose for Lune Café & Bakery.
- Custom wordmark with rounded curves and geometric proportions.
- Color palette: cobalt blue and warm neutral cream.
- Packaging includes coffee cups, pastry boxes, kraft bags, and deli wraps.
- Design extends to digital menus and architectural signage.
- Materials: uncoated paper, recycled cardboard, debossed accents.
- Created using Adobe Illustrator and Photoshop.
- Project featured on Abduzeedo.
Entities
Artists
- Ashida Hydrose
Institutions
- Abduzeedo