Lundgren+Lindqvist's Swiss-Inspired Grid Layout for Guilty by Association
Lundgren+Lindqvist, a Gothenburg-based studio, designed a visual identity website for Guilty by Association that employs a Swiss-inspired grid layout. The system contrasts acronyms with their full forms in reverse, creating deliberate disruption and slowing interpretation. The site uses blur effects to direct attention, hover text transitions, and horizontal screen splits for an archive-like navigation. The color scheme pairs deep black with white, relying on typography with one weight and two sizes. The studio, which also operates in Los Angeles and Tokyo, produces films and brand storytelling for global clients.
Key facts
- Lundgren+Lindqvist designed the visual identity website for Guilty by Association.
- The design uses a Swiss-inspired grid layout.
- The system contrasts acronyms with full forms in reverse.
- Blur effects and hover text transitions are employed.
- Navigation shifts from vertical to horizontal.
- Color scheme is deep black and white.
- Typography uses one weight and two sizes.
- The studio is based in Gothenburg, Sweden, with operations in Los Angeles and Tokyo.
Entities
Institutions
- Lundgren+Lindqvist
- Guilty by Association
Locations
- Gothenburg
- Sweden
- Los Angeles
- Tokyo