Luciano Quintana Unveils FORMA Branding Design Exploring Material Culture
Luciano Quintana developed a branding design for FORMA, a festival dedicated to material culture and the post-use phases of objects. The inaugural edition investigates the fate of items after their usefulness ceases, utilizing high-energy lime combined with carbon black, process grey, and dark graphite. The logo takes the form of a solid box, with motion studies expanding the visual identity onto event screens. Typefaces ABC Favorit and ABC Favorit Mono were supplied by Dinamo for display titles and schedules. The design's geometry is preserved through custom packaging icons and a striking app icon. Event badges, crafted from uncoated grey with lime straps, feature die-cut bookmarks. Access levels are indicated by Tyvek wristbands in blue, orange, and lime. The project can be found on Behance.
Key facts
- Luciano Quintana designed the FORMA festival identity.
- FORMA's first edition explores what happens after use ends.
- The branding uses high-energy lime with carbon black, process grey, and dark graphite.
- The wordmark resembles a solid box or small tool with a flat top bar.
- Four motion studies show the wordmark moving in digital spaces.
- Dinamo supplied ABC Favorit and ABC Favorit Mono typefaces.
- Uncoated grey badges hang from bright woven lime straps and include a die-cut bookmark.
- Smooth Tyvek wristbands in blue, orange, and lime separate room tiers.
Entities
Artists
- Luciano Quintana
Institutions
- FORMA
- Dinamo
- Behance