Luciano Quintana Designs Tactile Branding Identity for Argentine Restaurant RETIRO
Luciano Quintana has crafted the branding for RETIRO, an Argentine restaurant and wine cellar, which includes tactile menus and inviting typography. The identity is anchored by a high-contrast serif wordmark, complemented by calligraphic embellishments for added warmth. Touchpoints are enhanced with natural paper stocks and deep black ink. Unique receipts and tokens foster memorable interactions, while structured grids organize wine lists and menus. A clear typographic hierarchy assists guests in navigating pairings. Custom stamps provide tactile experiences, turning menus into keepsakes. Material selections, such as uncoated cotton card stocks and fine linen stitching, ground the project in reality. The minimalist staff attire features subtle embroidery. Quintana views printed materials as design elements, enhancing the dining experience. The project can be found on Behance.
Key facts
- Luciano Quintana designed the branding identity for RETIRO, an Argentine restaurant and cellar.
- The identity features a high-contrast serif wordmark and subtle calligraphic flourishes.
- Natural paper stocks contrast with rich black typographic ink across touchpoints.
- Bespoke printed receipts, guest bill slips, and small metal tokens are part of the physical branding.
- Structured grids govern multi-page wine lists and seasonal food menus.
- Custom circular stamps punctuate blank covers with delicate, tactile impressions.
- Uncoated cotton card stocks and fine linen stitching are used for the primary wine list.
- Minimal dark workwear features restrained chest embroidery for dining room staff.
- Hand-assembled paper folders protect tasting menus with delicate archival pins.
- The full project is available on Behance.
Entities
Artists
- Luciano Quintana
Institutions
- RETIRO
- Behance
Locations
- Argentina