Lucía Vega Designs Brand Identity for Hangar Brewing Co. in Buenos Aires

On November 9, 2022, designer Lucía Vega unveiled a branding initiative for Hangar Brewing Co., a craft beer venture based in Buenos Aires, Argentina. The visual identity draws inspiration from aviation hangars, with the logo reflecting this thematic foundation. The project's objective was to create a narrative around each beer variety, detailing its origins, ingredients, and distinctive characteristics. This approach aims to provide consumers with deeper insight into the beverages they enjoy. The design work emphasizes storytelling as a means to enhance appreciation for the craft beer experience. The branding effort focuses on communicating the product's background and qualities through visual elements. The project represents a strategic effort to connect consumers with the production process and unique attributes of the beer. The design was developed to support the brand's identity in the competitive craft beverage market.