LRNCE: Contemporary Artisan Design from Marrakech
Established in 2013 by Belgian designer Laurence Leenaert, LRNCE is a design studio situated in Marrakech that merges local artisanal traditions. Originally concentrating on leather bags, the studio has diversified into ceramics, textiles, furniture, and apparel. Collaborating with more than 40 artisans, LRNCE prioritizes handmade production and local materials. Based in the Sidi Ghanem industrial zone, the studio views Moroccan craftsmanship as a vital creative resource. It provides custom pieces for architects and interior designers, with projects spanning the globe. LRNCE shuns industrial nostalgia, embraces production constraints, recycles textile remnants, and employs natural dyes. Its ready-to-wear collection showcases hand-drawn patterns and bespoke fabrics, reflecting a modern design philosophy rooted in collaboration and locality.
Key facts
- LRNCE was founded in 2013 by Belgian designer Laurence Leenaert.
- The studio is based in Marrakech, Morocco, in the Sidi Ghanem industrial area.
- LRNCE works with over 40 artisans around Marrakech, some for more than seven years.
- Products include ceramics, textiles, furniture, lamps, mirrors, framed art, and ready-to-wear clothing.
- Materials include terracotta clay from Safi, Moroccan wool, and locally woven natural textiles.
- The studio produces limited quantities and recycles textile scraps with natural dyes.
- LRNCE offers bespoke pieces for architects and interior designers, with projects worldwide.
- The design process involves direct collaboration between Laurence Leenaert and local artisans.
Entities
Artists
- Laurence Leenaert
Institutions
- LRNCE
Locations
- Marrakech
- Morocco
- Safi
- Sidi Ghanem