Lowell's 'Say It Over a Drink' Uses 25 Illustrated Coasters to Spark Debt Conversations in UK Pubs
Lowell, a credit management company established in 2004, claims to have helped over 3.5 million people become debt-free. To address the stigma around debt, they've launched a unique campaign called 'Say It Over a Drink.' Instead of traditional ads, they’re using 25 specially designed coasters in bars, cafes, and restaurants across the UK. Five artists—James Cluer, Emily Birch, Sam Peel, Ery Burns, and Becky Mann—created these coasters with prompts to encourage conversations about money. A study by Lowell found that 25% of people would rather discuss sex with family than debt, and 69% would prefer their search history be revealed over sharing their bank balance. John Pears, the UK CEO, noted that using coasters is effective precisely because it’s unexpected.
Key facts
- Lowell launched the 'Say It Over a Drink' campaign to encourage conversations about debt.
- 25 illustrated coasters are being distributed in pubs, cafés, and restaurants across the UK.
- Five illustrators—James Cluer, Emily Birch, Sam Peel, Ery Burns, and Becky Mann—created the coasters.
- Each coaster carries a simple prompt to help someone start a conversation about money.
- Lowell claims to have helped over 3.5 million customers become debt-free since its founding in 2004.
- Research among 300 Lowell customers found one in four would rather talk about sex than debt.
- 69% of surveyed customers would rather have their search history leaked than reveal their bank balance.
- John Pears is the UK CEO at Lowell.
Entities
Artists
- James Cluer
- Emily Birch
- Sam Peel
- Ery Burns
- Becky Mann
- John Pears
Institutions
- Lowell
Locations
- United Kingdom
- England