LOVRA: From SoundCloud to Coachella, Laura Häberle Launches House Cat Label
LOVRA, whose real name is Laura Häberle, has graced stages at Coachella and Tomorrowland, collaborated with David Guetta, and established her own label, House Cat. She stands out as the sole German female artist to perform at Coachella. Hailing from Limburg, she pursued communication design studies in Frankfurt and amassed 2.5 million followers on SoundCloud. A bootleg remix of Marvin Gaye's 'Let's Get It On' gained significant traction, resulting in a contract with Universal Music. After relocating to Berlin, she crafted graphics for Club Magdalena and refined her DJ approach. On 1 May 2023, she unveiled House Cat, inspired by her cat Zoe da House Cat, which now organizes events in Ibiza and London. Third Eye Blind is her favorite band.
Key facts
- LOVRA is the stage name of Laura Häberle, a German DJ and producer.
- She is the only German woman ever to have played at Coachella.
- She founded her label House Cat on 1 May 2023 at a Kreuzberg restaurant in Berlin.
- House Cat is named after her cat's nickname, Zoe da House Cat.
- She has performed at Tomorrowland, Ibiza, Ministry of Sound, and with David Guetta in Montenegro in front of 100,000 people.
- Her SoundCloud deep house channel reached 2.5 million followers before 'influencer' was a job title.
- A bootleg remix of Marvin Gaye's 'Let's Get It On' went viral, leading to a release deal with Universal Music that earned her no money.
- House Cat will have a residency at Café Mambo in Ibiza this summer and at Ministry of Sound in London this autumn, with New York City planned.
Entities
Artists
- Laura Häberle
- LOVRA
- David Guetta
- Marvin Gaye
- Third Eye Blind
- Zoe da House Cat
Institutions
- Tomorrowland
- Coachella
- Universal Music
- Club Magdalena
- Ministry of Sound
- House Cat
- Café Mambo
- SoundCloud
- YouTube
Locations
- Limburg
- Germany
- Frankfurt
- Berlin
- Kreuzberg
- Ibiza
- Spain
- London
- United Kingdom
- Montenegro
- New York City
- United States