Love And Money Designs Orchid Identity and Tiny Typeface for Tame Impala's Kevin Parker Synth Brand
Love And Money, a design consultancy, developed the branding and a unique typeface for Orchid, a mini synthesizer launched by Telepathic Instruments, co-founded by Kevin Parker of Tame Impala. This innovative synthesizer enables users to play full chords with a single button and boasts a retro-futuristic aesthetic, with some models featuring transparency reminiscent of classic GameBoys. CEO Charl Laubscher emphasized that the company is "by artists, for artists." The branding incorporates calming motion graphics and a logo that reinterprets Evan Gendell's Superbloom typeface. The device's 128x128 pixel display showcases a custom typeface named Chunky Roll. An early inspiration was Parker's programming of a 1970s oscilloscope to illustrate a flower. Ignacio Germade directed the physical product design, and a video featuring Matt Berry was created.
Key facts
- Love And Money designed the identity and custom typeface for Orchid, a mini synthesizer by Telepathic Instruments.
- Telepathic Instruments was co-founded by Tame Impala's Kevin Parker.
- The Orchid allows playing entire chords with the click of a button.
- Some Orchid units are transparent, reminiscent of clear GameBoys.
- Charl Laubscher is founder of Love And Money and CEO of Telepathic Instruments.
- The logo type subverts Evan Gendell's Superbloom typeface by decaying rather than blooming.
- The custom typeface for the synth's 128x128 pixel screen is called Chunky Roll.
- Kevin Parker programmed a 1970s analogue oscilloscope to draw a flower with an audio signal, inspiring the design.
Entities
Artists
- Kevin Parker
- Charl Laubscher
- Danny Pemberton
- Evan Gendell
- Matt Berry
- Ignacio Germade
- Paul M
Institutions
- Love And Money
- Telepathic Instruments
- Tame Impala
- Pangram Pangram
- It's Nice That