Lorenzo Perini Natali on Progetto Ludovico: Collecting as Cultural Responsibility

Lorenzo Perini Natali, a Tuscan collector with a background in manufacturing and naval shipbuilding in Viareggio, founded Progetto Ludovico in 2021, the year his first son Ludovico was born. The independent platform supports contemporary art through acquisitions, production, exhibitions, and institutional collaborations, moving beyond traditional collecting. In an interview with Giacomo Nicolella Maschietti for Collezione da Tiffany, Perini Natali discusses how his personal taste, shaped by industrial aesthetics, guides his collection rather than market trends. He criticizes collectors who lack identity and follow fashions, and notes that many collections lack soul due to fear of error or profit focus. He observes that the traditional fair model is struggling due to oversupply, while galleries face challenges as collectors reject opaque sales tactics. He praises newer concepts like Basel Social Club and Paris Internationale for bringing freshness. Perini Natali hopes his active cultural role will inspire his children to engage with art beyond possession.