ARTFEED — Contemporary Art Intelligence

Lonely Kids Club's Warwick Levy on 15 Years of Ethical, Gender-Neutral T-Shirts

other · 2026-10-01

In 2011, Warwick Levy established Lonely Kids Club in Sydney, operating from a studio in Artarmon with a team of four. The brand specializes in graphic apparel, including tees, hoodies, caps, totes, and children's clothing, showcasing designs by Levy, his team, and independent artists such as Bridget Farmer and Kayla Reay. A standout product line is Badly Drawn Pet, allowing customers to send in pet photos for custom hand-drawn prints. After feeling disheartened while studying construction at UNSW, Levy launched this venture. To promote ethics and sustainability, Lonely Kids Club prints items on demand, primarily using AS Colour blanks sourced overseas. The company ensures fair wages for staff and artist rights. Levy encourages new entrepreneurs to begin small, grasp their expenses, heed feedback, and create with enthusiasm.

Key facts

  • Lonely Kids Club was founded by Warwick Levy in Sydney in 2011.
  • The label operates with a four-person team from an Artarmon studio.
  • Products include graphic tees, hoodies, caps, totes, and kids' clothes.
  • Collaborations feature independent artists Bridget Farmer and Kayla Reay.
  • Badly Drawn Pet products involve hand-drawing customer pet photos for printing.
  • Blanks are mostly made overseas by AS Colour, with printing done in Sydney.
  • The brand offers a single gender-neutral range for all customers.
  • The failed Velcro World range taught Levy to abandon ideas that don't work.

Entities

Artists

  • Warwick Levy
  • Bridget Farmer
  • Kayla Reay

Institutions

  • Lonely Kids Club
  • AS Colour
  • UNSW
  • frankie

Locations

  • Sydney
  • Australia
  • Artarmon
  • Melbourne

Sources