Loewe and On Debut Fall Winter 2026 Collection with Campaign Featuring Joan Jonas, Martine Syms, and Tarek Atoui
Loewe and On have launched their tenth joint collection, a Fall Winter 2026 range focused on artistic exploration in footwear and ready-to-wear. The fashion house released a campaign on Monday, photographed by Rosie Marks, showcasing artists Joan Jonas, Martine Syms, and Tarek Atoui in both stills and videos as they navigate landscapes relevant to their work. The collection introduces two new shoe designs: the Cloudsolo Hiker and the Cloudtilt Cosmic, displayed on urban streets and forest trails, with the artists reflecting on movement as a means of discovery. The ready-to-wear line features parkas and puffers with adjustable elements, alongside pleated cargo trousers and a packable poncho, all inspired by natural colors. The Loewe x On collection will be available starting October 15.
Key facts
- Loewe and On released their tenth collaboration, a Fall Winter 2026 collection of shoes and ready-to-wear focused on artistic exploration.
- The campaign, released on Monday, was shot by Rosie Marks and features artists Joan Jonas, Martine Syms, and Tarek Atoui in still and video formats.
- The collection introduces the Cloudsolo Hiker and Cloudtilt Cosmic shoes, shown on forest paths and city streets.
- Ready-to-wear includes parkas and puffers with adjustable hoods and hems, zipped pockets, and ventilation, plus pleated cargo trousers, a packable poncho, and micro-ripstop.
- The color palette reflects the landscape.
- Joan Jonas said she puts on a costume and goes outside whenever the wind blows, noting she is not a dancer but moves.
- Tarek Atoui said moving freely means being able to play freely.
- The Loewe x On collection will be available beginning October 15.
Entities
Artists
- Joan Jonas
- Martine Syms
- Tarek Atoui
- Rosie Marks
Institutions
- Loewe
- On
- Galerie Magazine