Lili Reinhart's 'The Love Hypothesis' Press Tour Wardrobe Recreates Rom-Com Costumes
Lili Reinhart has been highlighting her new film, The Love Hypothesis, with a promotional campaign featuring a Pinterest board named 'Rom-Com Baddie.' Collaborating with stylist Ib Abdel Nasser, they took cues from nostalgic fashion from the 1990s and early 2000s, showcasing items inspired by memorable movie characters. Designers including Miu Miu and Rodarte contributed new rom-com-themed collections, while Elie Saab presented a couture gown from 2004. Reinhart, who filmed in Montreal last summer, wore vintage pieces such as a Blumarine dress and Versace outfit during her tour, which spanned countries including Germany, London, and Brazil.
Key facts
- Lili Reinhart promoted her film The Love Hypothesis on a global press tour
- The wardrobe began with a Pinterest board called 'Rom-Com Baddie' shared with stylist Ib Abdel Nasser
- Designers Miu Miu, Rodarte, Hervé Léger, Rebecca Taylor, and Tory Burch created rom-com-inspired looks
- Elie Saab opened its vintage archive for a one-of-a-kind spring 2004 couture gown
- Hervé Léger's Michelle Ochs recreated the lavender bandage dress from Miss Congeniality
- Reinhart rewatched rom-coms while filming in Montreal last summer
- The tour included stops in Germany, London, and Brazil
- Raffe Vintage loaned a spring 2001 Blumarine ballerina-print dress and a 2005 Valentino butterfly dress
Entities
Artists
- Lili Reinhart
- Ib Abdel Nasser
- Michelle Ochs
- Sandra Bullock
- Drew Barrymore
- Brittany Murphy
- Elie Saab
- Nikki Reynen
Institutions
- Vogue
- Miu Miu
- Rodarte
- Hervé Léger
- Rebecca Taylor
- Tory Burch
- Elie Saab
- Valentino
- Blumarine
- Versace
- Emanuel Ungaro
- Roberto Cavalli
- Raffe Vintage
- Rebe Archive
- Wish You Love Vintage
- Fleur du Mal
- Zimmermann
- D&G
- Caché
Locations
- Montreal
- Canada
- Germany
- London
- United Kingdom
- Brazil