LIEBESKIND BERLIN Launches From Berlin with Love – Mel’s Edit Campaign on 6 October 2026
On 6 October 2026, LIEBESKIND BERLIN will unveil "From Berlin with Love – Mel’s Edit," showcasing the work of photographer Melanie Kieback (Vanellimelli). Set against the picturesque backdrop of a Berlin Schrebergarten, the campaign highlights the garden's inherent beauty. Featured are two handbag styles: the Gloria II, available in Satchel M and L, crafted from glossy leather in Bordeaux, Olive, and Roasted Coconut, designed with adjustable sides to accommodate a laptop; and the Kayla, offered in Satchel S and Kayla Original, which includes zip detailing in fresh colors. This campaign captures a cultural shift towards vintage appreciation amidst the rise of digitalization, resonating with autumn's themes of nostalgia and flea markets.
Key facts
- LIEBESKIND BERLIN launches From Berlin with Love – Mel’s Edit on 6 October 2026.
- The campaign features photographer and content creator Melanie Kieback, also known as Vanellimelli.
- The setting is a Berlin Schrebergarten, a traditional German allotment garden.
- Gloria II returns in Satchel M and Satchel L, in glossy leather with Two-Tone effect in Bordeaux, Olive, and Roasted Coconut.
- Kayla is available in Satchel S and Kayla Original, with zip detailing and new seasonal shades including Roasted Coconut and Two-Tone Bordeaux.
- The campaign reflects a renewed appreciation for vintage items, floral upholstery, digital cameras, and vinyl records.
- Schrebergärten have been part of German city culture for well over a century and are particularly characteristic of Berlin.
- The campaign avoids a retro stage-set aesthetic, embracing the natural, mismatched charm of the setting.
Entities
Artists
- Melanie Kieback
- Vanellimelli
Institutions
- LIEBESKIND BERLIN
- Sleek Magazine
Locations
- Berlin
- Germany