Liana Satenstein Launches Oksana T-Shirt Brand on October 14

Liana Satenstein, a former editor at Vogue and the founder of Neverworns, is set to unveil her new clothing line, Oksana. The inaugural item, a long-sleeve cotton shirt, will be launched on October 14 through a live sale on Satenstein's social media platforms, accompanied by an event for industry professionals and a website debut that night. This shirt comes in two colors: "Midnight at Brighton Beach" black and "Engorged" orange. The design draws inspiration from a vintage shirt that Satenstein accidentally damaged in a dryer, featuring an adjustable neckline that can transition from a classic keyhole to an almost V-neck style. The launch campaign, photographed by Mayan Toledano in New York and Paris, includes figures like stylist Éline Hoyois and publicist Ibtissame Bellehouane. The creative vision was influenced by a scene from the film Unfaithful, showcasing Diane Lane and Olivier Martinez. The name Oksana reflects Satenstein's Ukrainian roots, as she encountered several individuals with that name during a visit to her grandmother's homeland in high school. She aims for the brand to embody the welcoming essence associated with the name. Previously, Satenstein wrote about vintage fashion for Vogue and created Neverworns, which evolved from a closet-cleaning initiative to hosting sales for prominent New Yorkers and live events on Instagram and Substack.