Lego House Launches Formula 1-Themed 'Ready, Set, Build' Experience in Billund
In Billund, Denmark, the Lego House has introduced 'Ready, Set, Build', collaborating with Formula 1 to let guests create and test Lego race cars through engaging challenges. The attraction includes pit-stop themed building activities and large F1-inspired displays. This effort is part of a continuing collaboration with Formula 1, which also features events at the Miami Grand Prix. Designed by Bjarke Ingels, the Lego House, dubbed the 'Home of the Brick', houses over 25 million bricks and is accessible via a 90-minute flight from Heathrow. A unique 'I Love Billund' miniature set is available for £88. For ticket information and hours, check LegoHouse.com. Additionally, the Porsche 911 Lego set 10295 is listed at £149.99 on Lego.com.
Key facts
- Lego House launched 'Ready, Set, Build' experience in partnership with Formula 1.
- The activity is located in Billund, Denmark, at Lego House.
- Participants design and test Lego race cars in interactive challenges.
- The partnership includes activations at the Miami Grand Prix and elsewhere.
- Lego House was designed by Bjarke Ingels and contains over 25 million bricks.
- Lego's automotive history began in 1953 with model vehicles made of plastic or metal.
- The Lego wheel was introduced in the early Sixties; Set 400 launched in 1962.
- A special 'I Love Billund' set (1,404 pieces, £88) is available exclusively at Lego House.
Entities
Artists
- Jeremy Taylor
- Bjarke Ingels
- Sven Bering Andersen
Institutions
- Lego
- Lego House
- Formula 1
- Porsche
- Volkswagen
- Ferguson
- Bugatti
- Lamborghini
- Aston Martin
- James Bond
- Back to the Future
- Batmobile
- Heathrow
- LegoHouse.com
- Lego.com
Locations
- Billund
- Denmark
- Jutland
- Miami
- United States
- Heathrow
- United Kingdom