ARTFEED — Contemporary Art Intelligence

Lee Byung-hun Named First Exhibition Ambassador as British Museum Opens 'Korea' Show

exhibition · 2026-10-21

Lee Byung-hun has been appointed as the inaugural exhibition ambassador for the British Museum's 'Korea,' which will take place from October 1, 2026, to January 31, 2027, in the Joseph Hotung Great Court Gallery. Alongside Korean-Australian actress Yerin Ha, he has created an audio tour focusing on significant artifacts. This exhibition showcases over 23,000 artworks donated by the late Samsung Chairman Lee Kun-Hee. The museum regards 'Korea' as its most important display of Korean art in more than four decades. Visitors can access the audio guide through the museum's app for a donation of £4 ($5.35). Lee, known for his role in 'No Other Choice,' hopes to emphasize Korea's rich heritage and artistry.

Key facts

  • 'Korea' runs October 1, 2026 to January 31, 2027 at the British Museum's Joseph Hotung Great Court Gallery in London
  • Lee Byung-hun is the first exhibition ambassador in British Museum history
  • Lee and Yerin Ha narrate the exhibition's audio tour, commenting on highlights and object histories
  • The show draws on more than 23,000 artworks donated by late Samsung Chairman Lee Kun-Hee to Korea's national museums
  • The British Museum calls it its most important Korean art and history exhibition in over 40 years
  • The audio guide costs a £4 ($5.35) donation via the British Museum app and includes images and videos
  • Lee starred in 'No Other Choice,' South Korea's 2025 Oscars submission, and voiced Gwi-Ma in 'KPop Demon Hunters'
  • Yerin Ha, who is Korean-Australian, appeared in the fourth season of 'Bridgerton'

Entities

Artists

  • Lee Byung-hun
  • Yerin Ha
  • Lee Kun-Hee

Institutions

  • British Museum
  • Samsung
  • BH Entertainment
  • Sane Seven
  • Academy Awards
  • Netflix
  • Bridgerton

Locations

  • London
  • United Kingdom
  • South Korea
  • Korea
  • Australia

Sources