Laura Clink's Flexible Identity for Phillips Print

Designer Laura Clink has created a flexible identity for Phillips Print, a third-generation, family-run printer based just outside London. The identity, which includes a custom-drawn wordmark and nine interchangeable logos, reflects the company's ethos of personal service and community. Clink was approached by Liam Phillips, the current director, to refresh the business's branding. The design process was collaborative, with Phillips actively testing printed materials throughout development. The identity is designed to work both in print and digital spaces, with a new website as the core deliverable. The flexibility of the system allows for playful applications, such as on merchandise and football kits for the local team, the Letchworth Garden City Eagles, which Phillips played for as a child. Clink emphasizes that the identity captures the warmth and hands-on approach of the company, avoiding an overly polished corporate feel. The project is featured on It's Nice That, with an article by Marigold Warner, a Tokyo-based writer.