Late Night TV Ad Dollars Shift to YouTube and Social Media
According to a report from The Wrap shared on Yahoo, Guideline, a company specializing in data insights, discovered that approximately 20% of advertising revenue lost from late-night television is redirected to YouTube. Additionally, 6% of these funds are allocated to Amazon, while another 6% is distributed between Instagram and Facebook.
Key facts
- Guideline is a data insights company.
- 20% of lost late night TV ad dollars go to YouTube.
- 6% of lost late night TV ad dollars go to Amazon.
- 6% of lost late night TV ad dollars go to Instagram and Facebook.
- The data was found last year.
- The report was published by The Wrap on Yahoo.
Entities
Institutions
- Guideline
- The Wrap
- Yahoo
- YouTube
- Amazon