Lark Design Studio Creates Brand Identity for Portable Toilet Startup Luii

Lark Design Studio, a branding agency based in Leamington Spa, developed a comprehensive visual and verbal identity for Luii, a portable toilet startup. The project involved creating a brand identity that positions Luii as a consumer lifestyle product rather than a medical device. Key elements include a design system centered on the product's elliptical aperture, a vibrant color palette of purple, orange, and green, and a verbal identity crafted by copywriters Yarn with the strapline 'Go anywhere'. Illustrator Ryan Todd and photographer Studio Lovely Jubley contributed assets. The approach focused on avoiding healthcare aesthetics to appeal to active consumers.