LAND38 Brand Identity by AQUELE: Swiss Typography Meets Tactile Print
AQUELE, a creative studio spearheaded by Mari Hauers alongside Leticia Pegoli and Clara Abreu, crafted a visual identity for LAND38, an interior architecture firm. This identity employs Helvetica Neue arranged on precise grid lines to convey order. The primary logo showcases sleek letterforms featuring a raised number arrangement. A five-color palette—deep black, slate gray, soft off-white, light gray, and vibrant sun ochre—draws inspiration from raw materials. The design prioritizes ample white space, with clean grid lines that mirror the studio's design expertise. Typography is adjusted for functionality, ensuring high contrast for visual balance. Physical materials include sturdy kraft board, blind stamp impressions, and substantial project books. The case study can be found on Behance by AQUELE ESTÚDIO CRIATIVO.
Key facts
- AQUELE created a brand visual identity for LAND38, an interior architecture studio.
- The team includes Mari Hauers, Leticia Pegoli, and Clara Abreu.
- The identity uses Swiss typography with Helvetica Neue.
- A five-tone color scheme includes deep black, slate gray, soft off-white, light gray, and sun ochre.
- The design incorporates open white space and grid lines.
- Physical items include kraft board, blind stamp marks, and die-cut card sleeves.
- Project books feature dark spine wraps.
- The case study is on Behance by AQUELE ESTÚDIO CRIATIVO.
Entities
Artists
- Mari Hauers
- Leticia Pegoli
- Clara Abreu
Institutions
- AQUELE
- LAND38
- Behance