La Libertad Studio's Iterative Branding for HITO Architecture Unit
HITO, a dedicated division of Andres Alonso Architecture Studio that emphasizes residential experimentation, has received a visual identity crafted by La Libertad Studio. Rather than relying on fixed logos, the branding embraces fluidity and ongoing change, viewing each graphic component as a prototype in development. This approach embodies HITO's goal of addressing future residential challenges through experimentation. The dynamic visual language captures the essence of prototyping new concepts, resonating with contemporary architectural design practices. The project is available for viewing on Behance.
Key facts
- La Libertad Studio created the brand identity for HITO.
- HITO is a specialized business unit within Andres Alonso Architecture Studio.
- The unit focuses on habitational experimentation.
- The branding uses iteration as its core logic.
- Static logos are replaced by movement and constant transformation.
- Every graphic element is treated as an evolving prototype.
- The visual language uses motion to represent constant change.
- The project is featured on Behance.
Entities
Institutions
- La Libertad Studio
- Andres Alonso Architecture Studio
- HITO
- Behance