Kylie Jenner Wears $50 Million Fantasy Bra as Victoria's Secret Revives Its Runway Spectacle
For the first time since 2018, Victoria's Secret unveiled its Fantasy Bra, adorned by Kylie Jenner. This exquisite piece is embellished with 4,410 natural diamonds and features a 75.54-carat Fancy Vivid yellow diamond. Crafted by 15 artisans over a span of 1,000 hours, it weighs just under four pounds. With a staggering price tag of $50 million, it breaks the previous record by approximately $35 million. Adam Selman, the brand's chief creative officer, praised the bra's appeal to fans and referred to Jenner as a 'cultural powerhouse.' The bra, designed by jeweler Jacob Arabo, incorporates gold and diamonds in seven cuts for enhanced comfort. The tradition began in 1996 with Claudia Schiffer's $1 million design, followed by iconic pieces worn by Heidi Klum, Gisele Bündchen, and Elsa Hosk.
Key facts
- Kylie Jenner wore the Fantasy Bra on the Victoria's Secret runway, the first runway appearance for the piece since 2018
- The bra is priced at $50 million, about $35 million more than any previous Fantasy Bra
- It contains 4,410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond
- 15 craftspeople worked more than 1,000 hours on the piece, which weighs just under four pounds
- Jacob Arabo of Jacob & Co. designed the bra using only gold and diamonds, with no fabric
- Diamonds appear in seven cuts: angel, heart, pear, marquise, oval, radiant and round brilliant
- Adam Selman is Victoria's Secret's chief creative officer and called Jenner a 'cultural powerhouse'
- The Fantasy Bra tradition began in 1996 with a $1 million version worn by Claudia Schiffer in a print ad
- Gisele Bündchen's 2000 Red Hot Fantasy Bra, at $15 million, held the price record until this year
- Jenner has 380 million Instagram followers
Entities
Artists
- Kylie Jenner
- Adam Selman
- Jacob Arabo
- Claudia Schiffer
- Heidi Klum
- Gisele Bündchen
- Elsa Hosk
- Madonna
- Rihanna
- Elton John
- Victoria Beckham
- Joel Marlinarson
- Summer Nesbeth
- Naomi Campbell
- Ashley Graham
Institutions
- Victoria's Secret
- Jacob & Co.
- Atelier Swarovski
- Vogue
- Jacob & Co
- BBC Newsbeat
- New York Fashion Week
- The Kardashians
Locations
- United States
- New York
- United Kingdom