Kurppa Hosk Builds Alleima's Industrial Identity From Molten Orange and Steel Blue
After three years of work, the Stockholm-based studio Kurppa Hosk has developed a new visual identity for Alleima, a metallurgy firm that emerged from Sandvik Materials Technology (SMT). This rebranding features a unique emblem, crafted in Illustrator, which transforms a sharp capital A into a curved left leg and a pointed diagonal stem, reminiscent of bent strip steel. The studio also launched Alleima Neurial in multiple weights, accompanied by a color scheme that includes Molten Orange (#FF5532), Dark Steel Blue (#0F232E), Iron Red (#872823), White, and Titanium Grey (#E1E1E1). Technical binders incorporate Molten Orange accents, while shipping crates are marked with stenciled Dark Steel Blue lettering. The project is displayed on Behance.
Key facts
- Kurppa Hosk, based in Stockholm, handled the Alleima identity in a three-year partnership
- Alleima was formed when Sandvik spun off Sandvik Materials Technology (SMT)
- The symbol splits an angular capital A into a curved left leg and a sharp diagonal stem
- Alleima Neurial was released in Light, Regular, Medium, and Bold weights with italics
- Molten Orange is specified as #FF5532 (RAL 410-4) and Dark Steel Blue as #0F232E (RAL Stahlblau 5011)
- Iron Red (#872823), White, and Titanium Grey (#E1E1E1) complete the palette
- Binders feature Molten Orange insert sheets for Alleima 19C27 over Iron Red matrices of UNS and ASTM grades
- Shipping crates are marked 890 x 1300 x 809 mm with the 53100-S serial number
Entities
Institutions
- Kurppa Hosk
- Sandvik
- Sandvik Materials Technology
- Alleima
- Behance
Locations
- Stockholm
- Sweden