Kseniya Artman's Brutalist Typography System for SL24 Biennial
For the Synthetic Logistics 2024 (SL24) exhibition, Berlin-based designer Kseniya Artman developed a brutalist typography system focused on visual engineering and data architecture. This identity merges a 12-column Swiss grid with elements of industrial cargo telemetry and vibrant safety orange highlights. Artman conceptualized the exhibition space as a freight hub, where the letterforms mimic industrial machinery. The graphic design amplifies the visual language found in transit terminals, adding heft to algorithmic data. Bold, condensed sans-serif letters stand in stark contrast to smaller technical telemetry, such as inventory codes and barcodes. The color palette includes deep graphite, steel greys, concrete shades, and fluorescent orange for data alerts. The project, created using Adobe tools, can be found on Behance.
Key facts
- Kseniya Artman is a Berlin-based designer.
- The project is a brutalist typography system for Synthetic Logistics 2024 (SL24).
- SL24 is a biennial exhibition exploring visual engineering and data architecture.
- The system merges a 12-column Swiss grid with industrial cargo telemetry and safety orange accents.
- Artman envisioned the exhibition hall as a massive freight hub.
- The color profile includes deep graphite, cold steel greys, raw concrete tones, and fluorescent safety orange.
- The identity was produced using Adobe Illustrator, InDesign, and Photoshop.
- The full project can be seen on Behance.
Entities
Artists
- Kseniya Artman
Institutions
- Synthetic Logistics 2024
- SL24
- Behance
- Adobe
Locations
- Berlin
- Germany