Kim Jones Launches Eponymous Label, First Store Slated for Hong Kong in 2027
After nearly two years away from the fashion scene, British designer Kim Jones has introduced his own label, Kim Jones. He departed from Dior Men in January 2025 after a seven-year tenure and from Fendi in October 2024, where he spent four years. In October 2025, he collaborated with Bosideng to create a new line called 'Areal' and also designed casual wear for Aman Essentials. The inaugural collection for his new label is set to launch in Autumn/Winter 2027, with Jones and partner Lucy Beeden holding the majority stake. Production will take place in Japan, while leather goods will be sourced from Italy. A new website will feature the collection, and a store in Hong Kong is planned for autumn 2027.
Key facts
- Kim Jones announced the launch of his eponymous label, Kim Jones, on the morning of the article's publication.
- Jones left Dior Men in January 2025 after a seven-year tenure and had exited Fendi in October 2024 after four years.
- The new label will debut for Autumn/Winter 2027, within the January–March 2027 show season.
- Jones will work with longtime design collaborator Lucy Beeden; the pair will hold a majority stake alongside an undisclosed investor, per Business of Fashion.
- The collection will be designed in Jones's London studio, produced largely in Japan, with leather goods crafted in Italy.
- The first bricks-and-mortar store is slated for Hong Kong in autumn 2027, a 4,000 sq ft space in the new Central Yards development overlooking Victoria Harbour.
- The collection will launch in mid-2027 on the designer's new website, with further stores across Asia and international retail partners expected.
- Jones was awarded an OBE in 2020 for services to the fashion and textile industry; he previously held an eponymous line from 2003 to 2008.
Entities
Artists
- Kim Jones
- Lucy Beeden
- Jack Moss
- Rick Owens
- Pieter Mulier
- Jonathan Anderson
- Grace Wales Bonner
- Christian Lacroix
- Kate Moss
- Manolo Blahnik
- Adrian Zecha
- Alexander McQueen
- Phoebe Philo
- John Galliano
- Riccardo Tisci
- Justin Fenner
- Alasdair McLellan
Institutions
- Dior Men
- Fendi
- Bosideng
- Aman
- Aman Essentials
- Dunhill
- Louis Vuitton
- Business of Fashion
- Wallpaper*
- AnOther
- 10 Magazine
- Rizzoli
- Dior Homme
- Bulgari
- Omega
- Boucheron
- Christie's
- Areal
- Central Saint Martins
- Financial Times
- The New York Times
- Robb Report
- KIM JONES
- kimjones.com
- Central Yards
Locations
- London
- United Kingdom
- Hong Kong
- China
- Japan
- Italy
- Switzerland
- Central Yards
- Victoria Harbour
- Shanghai
- Asia