ARTFEED — Contemporary Art Intelligence

Kenko Tokina's $38 Pieni III Micro Camera Doubles as Wearable Jewelry

other · 2026-10-19

In Japan, Kenko Tokina has introduced the Pieni III, a compact digital camera weighing 18 grams and measuring 53 x 35 x 18 millimeters, designed to be worn as a necklace. It is priced at 6,600 yen (approximately $38) and captures 1.38-megapixel images that are upscaled from a 0.32-megapixel Type 1/10 sensor. The camera can record 720p video at 30 frames per second. Featuring a 1.8mm f/2.8 lens with a 42mm full-frame equivalent, it focuses from 0.3 meters to infinity. It has a fixed ISO of 100 and an automatic shutter speed, but lacks a screen or electronic viewfinder, requiring users to review images on a smartphone or computer. A magnetic back allows for mounting on metal surfaces for self-portraits. Charging has transitioned to USB-C from the previous micro-USB of the Pieni II. Available colors include baby blue, pastel pink, white, and black, along with Sanrio-themed options featuring Hello Kitty, Cinnamoroll, Kuromi, and Hangyodon, priced at 8,470 yen (over $53). CAPA Camera Web reported these details. This release follows Kenko Tokina's ongoing work on a unique lens, marking the company’s first new lens in years.

Key facts

  • Kenko Tokina released the Pieni III in Japan at a suggested retail price of 6,600 yen, about $38
  • The camera weighs 18 grams and measures 53 x 35 x 18 millimeters
  • It uses a Type 1/10 sensor with 0.32 megapixels, upscaled in-camera to 1.38 megapixels
  • The 1.8mm f/2.8 lens is equivalent to a 42mm prime in 35mm terms
  • It records 720p video at up to 30 frames per second with fixed ISO 100 and automatic shutter speed only
  • There is no screen or electronic viewfinder; images are viewed on a connected device
  • A magnetic back allows attachment to metal objects for self-portraits
  • Sanrio-themed models featuring Hello Kitty, Cinnamoroll, Kuromi and Hangyodon cost 8,470 yen, over $53

Entities

Institutions

  • Kenko Tokina
  • CAPA Camera Web
  • Sanrio
  • PetaPixel
  • Kenko
  • designboom

Locations

  • Japan

Sources