Kad Hemolloriah Makoundou's Structural Wine Packaging for Cape Wine
Kad Hemolloriah Makoundou has designed a bold wine packaging concept for Cape Wine, emphasizing structural visual restraint. The layout employs asymmetrical grids and off-center typography to create compositional tension, rejecting traditional centered designs. Generous negative space balances the heavy glass bottle, allowing each element to breathe. The system scales easily across different shapes, with grid structures aligning elements for a disciplined visual flow. Textured off-white paper stock contrasts with dark green glass, enhancing the tactile experience. A single sans-serif typeface with clear typographic scaling is used, with small letterforms against large open fields. The color palette features warm earth tones and saturated accents, with black and white dominating the branding. The design avoids bright colors, letting raw textures tell the story. This concept celebrates South African heritage through modern luxury, rejecting complex illustrations in favor of geometric restraint, positioning the brand for a global audience. The complete design system is available on Behance.
Key facts
- Kad Hemolloriah Makoundou created the packaging concept for Cape Wine.
- The design uses asymmetrical grids and off-center typography.
- Textured off-white paper stock covers dark green glass bottles.
- A single sans-serif typeface with clear scaling is employed.
- The color system uses warm earth tones, black, and white.
- The design rejects complex illustrations for geometric restraint.
- The concept celebrates South African heritage with modern luxury.
- The complete design system is available on Behance.
Entities
Artists
- Kad Hemolloriah Makoundou
Institutions
- Cape Wine
- Behance