ARTFEED — Contemporary Art Intelligence

K-Beauty's Glowcation Trend: Seoul's Dermatology Boom

other · 2026-09-04

Seoul has overtaken London and Dubai to become the world's busiest international airport, with a majority of visitors citing 'dermatology' as their reason for travel. This surge in medical tourism is fueling the rise of 'glowcations'—trips centered on advanced skincare treatments. The trend is part of a broader K-beauty phenomenon that includes rule-bending makeup and innovative fragrances. While the article highlights upcoming trends in K-beauty, it does not specify particular products or brands. The focus is on the intersection of travel and skincare, positioning Seoul as a global hub for dermatological tourism.

Key facts

  • Seoul has become the world's busiest international airport.
  • Seoul overtook London and Dubai in international air traffic.
  • A majority of visitors to Seoul cite 'dermatology' as their reason for travel.
  • The term 'glowcation' refers to trips focused on advanced skincare treatments.
  • K-beauty trends include advanced derma, rule-bending makeup, and fragrance.
  • The article discusses what will hit big next in K-beauty.
  • The trend reflects the growing popularity of medical tourism in South Korea.
  • The article is from Vogue and focuses on beauty trends.

Entities

Institutions

  • Vogue

Locations

  • Seoul
  • London
  • Dubai
  • South Korea

Sources