Jurassic World: The Experience lands in Milan with life-sized dinosaurs

Jurassic World: The Experience, an immersive exhibition produced by Universal Destinations & Experiences, NEON, and Animax Designs, has opened at MilanoSesto in Milan, Italy, as its only Italian stop. The 45-60 minute walkthrough transforms the former industrial area of Acciaierie Falck into Isla Nublar, featuring life-sized animatronic dinosaurs including a Brachiosaurus and Tyrannosaurus rex, a genetic lab, and Velociraptors. Since its 2016 debut, the show has attracted 8 million visitors across cities including Melbourne, Cologne, Toronto, London, Atlanta, San Diego, Denver, Dallas, Chicago, Philadelphia, Paris, Madrid, Munich, Seoul, Chengdu, Guangzhou, Shanghai, and Sydney. NEON Group CEO Ron Tan expressed excitement about bringing the experience to Milan, a global cultural capital, in partnership with Universal Live Entertainment, Lets Go, and Alveare Produzioni. The exhibition prioritizes entertainment over education, aiming to delight audiences of all ages with 360-degree sound and visual effects.