Julien De Meyère Designs Modular Branding for Hums
Designer Julien De Meyère created a modular branding system for Hums, combining geometric shapes with a warm pastel and high-contrast black palette. The typography uses a clean sans-serif, balancing historic letterforms with modern grids. Layouts adhere to a strict vertical grid for visual hierarchy. Physical touchpoints include heavy uncoated cardboards and blind debossing, enhancing tactile quality. The system spans digital and print, emphasizing whitespace and clean structures to ensure legibility. The project demonstrates how strategic minimalism can modernize consumer branding.
Key facts
- Julien De Meyère designed a modular branding system for Hums.
- The color palette pairs warm pastel tones with high-contrast black ink.
- Typography uses a clean, structural sans-serif typeface.
- All layout assets align to a vertical grid system.
- Paper collateral features heavy uncoated cardboards and blind debossing.
- The branding system covers digital and print touchpoints.
- The design emphasizes generous whitespace and clean grid structures.
- The project aims to simplify consumer interaction with lifestyle products.
Entities
Artists
- Julien De Meyère