Jose Manuel Vega Creates Minimalist Branding for SZENT Incense

On September 4, 2023, designer Jose Manuel Vega unveiled a branding concept for SZENT, a premium incense brand. The project features a minimalist and luxurious visual identity, diverging from typical ornate designs in the incense industry. Vega employed a delicate pastel color scheme and typography to achieve an elegant and distinctive look. The brand name SZENT is a creative blend of 'scent' and 'zen,' conveying themes of tranquility and aroma. A notable element is the extended 'Z' in the wordmark, which resembles an incense stick tilted on its holder, reinforcing associations with calmness. This work highlights Vega's aesthetic sensibility and subtle humor, demonstrating how minimalist design can create lasting impressions in branding. The project is showcased on Behance, emphasizing its relevance in contemporary design trends.