Jordan Wolfson Directs Prada's Spring/Summer 2026 Campaign with Digital Avian Imagery
American artist Jordan Wolfson has been selected by Prada to create the Spring/Summer 2026 advertising campaign. The project features British actors Carey Mulligan, Nicholas Hoult, and Damson Idris, along with rapper John Glacier, American performers Levon Hawke and Hunter Schafer, and Chinese model Liu Wen. The campaign includes both still images and video content, showcasing models alongside oversized digital birds and colorful figures covered in scales. The work explores themes of identity through repetitive spoken phrases. This collaboration represents a significant intersection of contemporary art and fashion branding.
Key facts
- Jordan Wolfson is directing Prada's Spring/Summer 2026 campaign
- The campaign features celebrities including Carey Mulligan, Nicholas Hoult, and Damson Idris
- Digital elements include large birds and scale-covered figures
- The project includes both photographic and video components
- The campaign explores identity through repetitive spoken phrases
Entities
Artists
Institutions
- Prada
Sources
- Artsy —