Jonas Sprattland's Custom-Coded Videos for Nike and Balenciaga Blend Videography with DIY Programming
Jonas Sprattland, an artist based in Berlin, produces video art through videography, specialized digital tools, and self-taught programming, resulting in a unique molten pixel aesthetic. He favors coding over artificial intelligence and employs complex camera configurations to create his visuals. Initially a photographer, he considers coding as an extension of the camera itself. In a conversation with It's Nice That, he shared his passion for manipulating video as if it were tangible material, striving for textured visuals that evoke a transformed reality. Influenced by analog art, he collaborates with brands such as Balenciaga, Adidas, and Nike. More information can be found on his website, jonassprattland.com. The article was authored by Marigold Warner, a British-Japanese writer residing in Tokyo.
Key facts
- Jonas Sprattland is a Berlin-based artist working with video.
- His work has been described as fundamentally wrong, but also perfectly right.
- He combines videography with custom digital tools and DIY programming.
- He does not use AI, instead constructing custom digital tools with code.
- He was originally a photographer and sees code as an extension of the camera lens.
- His commercial clients include Balenciaga, Adidas, and Nike.
- Commissions range from shooting runway shows to full campaigns.
- The article was published by It's Nice That and written by Marigold Warner, a British-Japanese writer and editor based in Tokyo.
Entities
Artists
- Jonas Sprattland
- Marigold Warner
Institutions
- Nike
- Balenciaga
- Adidas
- It's Nice That
Locations
- Berlin
- Germany
- Tokyo
- Japan