John John Dias Creates Brand Identity for TNB, Brazilian Event Production Firm Behind Rock in Rio and Formula 1
Brazilian event consulting firm TNB (The New Backstage), known for its involvement in festivals such as Rock in Rio, Lollapalooza, and Formula 1, has unveiled a new brand identity designed by John John Dias. This identity incorporates a vibrant logo featuring three circular spotlight openings, representing stage lighting, which can adapt into different graphic styles. The chosen color scheme consists of rich Pantone Black C, sleek greys, and striking Pantone 2297 C acid lime highlights. Print collateral reflects artisanal quality, including hand-painted business cards and hardcover manuals wrapped in fluorescent lime fabric. The branding also applies to environmental elements like illuminated banners and crew uniforms. The entire project can be viewed on Behance.
Key facts
- John John Dias designed the brand identity for TNB (The New Backstage).
- TNB is a Brazilian event consulting and production practice.
- TNB has worked on festivals including Rock in Rio, Lollapalooza, and Formula 1.
- The identity's core mark comprises three circular spotlight apertures.
- The mark expands into acoustic frequency waveforms, segmented linear ribbons, and modular framing windows.
- The color palette features Pantone Black C, architectural cool greys, and Pantone 2297 C acid lime.
- Business cards have hand-painted acid lime edges and charcoal cases with gloss spot UV varnish.
- Brand manuals are bound in fluorescent lime cloth with screenprinted acoustic bars.
- Acrylic backstage staff credentials include metal lanyard clasps, security QR telemetry, and circular portrait apertures.
- Environmental applications include illuminated building banners and transit station lightboxes.
- Crew workwear includes athletic zip-up track jackets, staff t-shirts, and high-visibility polo shirts.
- The full project can be viewed on Behance.
Entities
Artists
- John John Dias
Institutions
- TNB (The New Backstage)
- Rock in Rio
- Lollapalooza
- Formula 1
- Behance
Locations
- Brazil