Johanna Parv Spring 2027 Ready-to-Wear: A Protective Capsule Inspired by London's Climate
For her ready-to-wear collection in spring 2027, Johanna Parv created a protective capsule influenced by London's harsh summer climate, featuring temperatures reaching 100 degrees and heavy dust. Named Tempo, the collection incorporates weather-resistant materials like waterproof wool, water-repellent gabardine, and airy linen, showcasing a color scheme inspired by "city haze," including sandy tones, smoggy charcoal, and cool blues. Key items comprise a wool-cotton denim jacket with notched lapels, capris that reinterpret a suit for bike messengers, a merino lounge set, and a circular knit skirt with integrated briefs, which took a year to perfect. The collection was presented as an art exhibition rather than a conventional runway show, featuring hanging rod sculptures mimicking human figures and video clips of four women—Saša Štucin, Imogen Kwok, Phoebe Collings-James, and Nara Lee—discussing their connection to pace, aligning with the collection's theme. Parv highlighted the unusual use of wool for summer wear and the necessity of resilience against the elements. This event took place during London Fashion Week and London Design Week, emphasizing the garments' durability and timeless appeal.
Key facts
- Johanna Parv presented her spring 2027 ready-to-wear collection.
- The collection was inspired by London's extreme summer heat and dust.
- The color palette reflected "city haze" with sandy hues, smoggy charcoal black, and cool blues.
- Key materials included waterproof wool, water-repellent gabardine, and lightweight linen.
- The presentation was a curated exhibition with static sculptures and video projections.
- The four-person lineup featured Saša Štucin, Imogen Kwok, Phoebe Collings-James, and Nara Lee.
- The collection's theme was Tempo, exploring pace and durability.
- The event coincided with London Fashion Week and London Design Week.
Entities
Artists
- Johanna Parv
- Saša Štucin
- Imogen Kwok
- Phoebe Collings-James
- Nara Lee
Institutions
- Soft Baroque
- Vogue
- London Fashion Week
- London Design Week
Locations
- London
- United Kingdom
- Marseille
- France